![]() ![]() In this article we’re going to break down what exactly a pre-launch/pre-order campaign looks like, what it can help you do and how to effectively run one as an indie developer. Having a successful pre-order campaign is a surefire way to have an even more successful launch, especially in the AAA sector. These early backers are your biggest fans and will provide you with invaluable feedback and engagement. Building up a community of early supporters-who believe in your game enough to take a chance and get involved early-is incredibly powerful. One step in the right direction is having a solid pre-launch marketing campaign to drum up some hype before your game even hits the digital (or physical) shelves. How do you differentiate yourself from the 15 other games launching at the same time as yours? Steam doesn’t let you launch games on weekends, so that’s approximately 16 games per day. In a day and age where new titles hit the market on a daily basis, being able to stand out from the crowd is super important.
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